Principles for Action

Empowerment of the artisans

  • Solidarity – rather than charity – is an effective way of fighting poverty and social exclusion.
  • Artisans are the protagonists of their activities; hence, they must be at the centre of the decision-making processes.
  • Empowerment depends on the formation of associations and partnerships.


Strengthening the respect for traditional knowledge and aesthetic values

  • The transmission of values and knowhow depends on dialogue and good understanding between masters and apprentices, which means the creative inclusion of the realities of contemporary life within the continuity of tradition.
  • Economic agents and the public should become aware of the significance of traditional artefacts for their holders and practitioners, as well as of the contribution of the knowledge and creativity embedded in them to the enhancement of cultural diversity.
  • The dialogue between artistic, academic and traditional knowledge and the collaboration between specialists from these fields help confront the challenges to survival, faced by traditional craftwork practices and intangible cultural heritage in general.


 Promotion of sustainable development

  • Safeguarding actions and plans must include the sustainable use of the natural resources that are necessary to the continuity of craftwork and traditional cultural practices.
  • Changes to traditional craftwork must observe the structural limits and moral interdictions established by the social organization and worldview of practitioners and holders.


Establishment of fair trade practices

  • Fighting child labour and gender inequalities.
  • Transparency and accountability in the management of production and sales.
  • Fair price and direct negotiations between producers and consumers.

By Antonio A. Arantes | Member of the Board of Directors of ArteSol – Artesanato Solidário, Brazil
Translation by David Rodgers

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